Digital Marketing Project Manager

Function

We are seeking a Digital Marketing Project manager, where you will play a pivotal role in enhancing the digital experience for our client's customers. As part of the Digital Marketing team, you'll work closely with Marketing & Communications Managers to guide them in leveraging various digital platforms effectively. Your strategic application of online marketing techniques will drive brand awareness, increase online visibility, and generate valuable leads through digital channels.

Responsibilities and Role

Your main focus will be on managing the digital marketing backlog and roadmap while ensuring user experiences align with business objectives. Key responsibilities include:

• Defining platform guidelines and templates for various digital touchpoints.
• Coaching Marketing & Communications Managers on platform usage.
• Developing effective digital journeys and optimizing their end-to-end performance.
• Implementing surveys and user tests to track customer satisfaction growth.
• Formulating and executing SEO strategies, collaborating with external partners as needed.
• Overseeing digital campaign management and supporting targeted media strategies.
• Designing and managing content structures to ensure relevance and search engine optimization.
• Contributing to project management by aligning digital marketing initiatives with overarching marketing strategies.

Profile of the Ideal Candidate

The ideal candidate will possess a Master’s degree in Business Administration, Marketing, or Communication, coupled with a strong command of English and Dutch. Additionally, the successful applicant should have:

• At least 5 years of relevant experience in digital marketing.
• Proficiency in coordinating steerco and reporting to senior management.
• Strong project management skills, capable of handling complex, concurrent projects with multiple stakeholders.
• In-depth knowledge of communication techniques and online campaign optimization.
• Expertise in agile methodologies and a solid understanding of digital marketing concepts.

Required Technical Skills and Soft Skills

Candidates should be proficient in tools such as Adobe Analytics, Figma, Semrush, and Content Square. Soft skills that are essential for this role include:

• Strategic thinking and a helicopter view of the broader picture.
• Analytical capabilities and a structured approach to problem-solving.
• Excellent negotiation, persuasion, and interpersonal skills.
• A quality-minded focus with an eye for detail.
• A goal-oriented, ownership-driven attitude, with openness to change.

Practical

• Onsite in Brussels, combined with 2-3 days of teleworking
• You're fluent in French or Dutch, with a very good knowledge of the other language and English.