Marketing Data Scientist

Function

Our client is seeking a skilled data analyst with a business mindset to contribute to the Marketing & Sales department. If you're passionate about analytics, innovation, and problem-solving, we want to hear from you!

Requirements:

• Soft Skills:

  • Proven ability to work independently and collaboratively
  • Solution-driven, proactive, and flexible
  • Excellent communication skills with a business-oriented mindset

• Technical Skills:

  • Proficiency in SQL, PBI, R, and Python (SAS is a plus)
  • Experience in statistical modeling, machine learning, and data visualization

• Functional Experience:

  • Strong problem-solving skills
  • Previous experience in projects with data impact

Responsibilities:

• Design, develop, and implement data analysis and modeling solutions
• Communicate insights to support decision-making and problem-solving
• Monitor and resolve data-related issues, ensuring quality and accuracy

Exciting Projects:

• Optimization of Marketing Campaigns:

  • Analyze customer data, market trends, and campaign performance
  • Utilize A/B testing, customer segmentation, and predictive modeling

• Customer/Agent Behavior Analysis:

  • Identify subscription patterns, preferences, and behaviors impacting strategies

• Ad-hoc Marketing Analysis:

  • Study the impact of new marketing channels and analyze content effectiveness

Education:

Master's degree in a quantitative field (e.g., Statistics, Mathematics, Computer Science, Economics)